Meet Your Coach
Hi, I’m Simone - a marketing strategist, media planner, and creative campaign builder with a track record of helping brands scale with intention.
I’ve managed over half a million dollars in ad spend, built brands from the ground up, and crafted campaigns for multi-million dollar companies in tech, insurance, and e-commerce.
From launching startups to leading national activations, I specialize in turning ideas into strategy and strategy into results.
But beyond the campaigns, I’m passionate about helping entrepreneurs build brands that unlock clarity, confidence, and mental freedom.
Inside The Academy
What You'll Learn Week by Week
CLARITY + POSITIONING
Let’s define your brand’s identity + messaging
• Clarifying your niche + value
• Brand positioning that attracts
• Buyer psychology overview
• Crafting your brand statement
CONTENT STRATEGY THAT CONVERTS
Stop guessing - start creating content that sells
• Building content pillars
• Storytelling for connection
• Post types that drive action
• Creating a rinse-and-repeat system
EMAIL MARKETING + FUNNELS
Set up the system that sells while you sleep
• Email list setup + welcome sequence
• Building a simple sales funnel
• Writing emails that convert
• Understanding the buyer journey
PAID TRAFFIC + VISIBILITY
Get seen by the right people, without wasting money
• Intro to Meta Ads (step-by-step)
• How to target the right audience
• Ad copy + creative breakdown
• When to use ads vs organic
SCALING
+ STRATEGY
Let’s prep your business for next-level growth
• Building your scalable offer suite
• Pricing + packaging
• Planning your next 90 days
• Confidence + consistency as a CEO
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
